SAFETY
Thinking ahead
The Ford Puma comes loaded with Driver Assistance Technology, designed to help keep you, your family and other road users protected.
Every Puma model includes Autonomous Emergency Braking with Pedestrian detection1. Always scanning ahead, AEB alerts you of potential collisions and applies the brakes if an unexpected danger appears in front of the car1.
Emergency assistance will use your paired smartphone to call emergency services if an accident causes your fuel pump to shut down or your airbags to activate2.
The rear view camera1 with 180-degree split view activates automatically once you switch into reverse. Acting like an extra pair of eyes, the camera can reveal objects you might have missed and help you navigate tight parking spaces.
Puma’s front sensors scan the road ahead for traffic signs and display the current speed limit on the digital instrument cluster, helping you to avoid a hefty speeding fine3.
Just set your cruising speed and let the Puma’s radar monitor the traffic ahead and slow down or speed up accordingly4.
At the press of a button, Active Park Assist will help you find the right size parking spot and steer the car into position while you focus on controlling the brakes1, 5.
Blind Spot Information System with cross-traffic alert uses sensors to monitor the traffic in your blind spot and warns you before reversing out of a parking spot or switching lanes1 .
The Puma helps you avoid being caught with a flat tyre. The Tyre Pressure Monitoring System alerts you when the pressure is low, so you can manually check the pressure and reinflate them to the accurate level.
If you accidentally drift over the lane, the Puma will apply gentle steering torque and a warning vibration to guide you back if needed1.
As roads get busier, the need to make sudden manoeuvres to avoid an accident are increasing. ESC1 is designed to help prevent skidding or sliding sideways when taking evasive action or in bad conditions.
[1] Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. May not operate in some driving and road conditions (including at certain speeds) or adverse weather.
[2] Emergency Assistance feature needs a paired and in range mobile phone. Can activate in the event of a crash which deploys an airbag or activates the fuel pump shut off.
[3] Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. May not operate at certain speeds, or in certain driving, road or weather conditions. See Owner’s Manual for more information. Speed Sign Recognition will not always detect the correct speed limit and may display a speed that is above or below the actual speed limit. In some circumstances, Speed Sign Recognition will use map data to display the speed limit on the digital instrument cluster. Ford recommends keeping map data updated by fully activating the vehicle’s FordPass Connect modem and enabling Connected Navigation Services. Connected Navigation Services are included for 1 year from the Ford Express New Vehicle Warranty start date and available ongoing subject to payment of a subscription fee.
[4] Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. May not operate at certain speeds, or in certain driving, road or weather conditions. Adaptive Cruise Control has a minimum operating speed of 20km/hr.
[5] Active Park Assist is a part of the optional Park Pack available at an additional cost across Ford Puma, Puma ST-Line and Puma ST-Line V.
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